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Privacy policy

Not only our analysis products provide clarity, but we, Elementar Americas, Inc., 119 Comac Street, Ronkonkoma, New York, 11779 ("we" or “EAI”), also intend to create the greatest possible transparency in data protection. In the following, we would like to inform you whether or not and if, to what extent and for how long we process personal data from you.

We reserve the right to change and adapt this Privacy Policy at any time in compliance with the applicable statutory provisions in the State of New Jersey and United States of America. These laws apply no matter where you are accessing EAI’s website, newsletter or otherwise interacting with EAI or its third parties.

We typically store your information from using our website, from contact forms or other inquiries made through our website, from a request to get our newsletter and from social media and search engine sources. Please review the particular sections as outlined below for more a complete explanation of our privacy policy.

This policy is effective as of May 1, 2021.

1. Controller and contact details of the data protection officer

1. Controller and contact details of data protection officer

Elementar Americas, Inc. is responsible for processing personal data on this website. The contact details are as follows: 

Elementar Americas, Inc.

119 Comac Street

Ronkonkoma, NY 11779 

Phone: 856-787-0022

e-mail: info-us@elementar.com 

 

You can contact the data protection officer of Elementar Americas, Inc. at: 

Mr. Joseph Thomas

119 Comac Street

Ronkonkoma, NY 11779 

phone: 856-661-7702 e-mail: joseph.thomas@elementar.com 

2. Data collection on this website

a) If you only visit our website:

When you visit our website, our web servers temporarily save the connection data of the inquiring computer (IP address), time of the server inquiry, the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us (referrer). It is not possible for us to draw conclusions about a natural person from this data.

Our interest in processing of the aforementioned user data consists in particular in ensuring the functionality and security of our information technology systems and in optimizing our web content.

b) If you use our contact form or our service hotline:

We will process your name together with the form of address, the name of the company you work for, the country or state in which the company is based, your e-mail address and all other information you provide us with in this regard to process your request.

The processing is based on your voluntarily given consent. You can withdraw your consent at any time. The withdrawal has no influence on the lawfulness of the data processing that took place before the withdrawal. The data will be deleted as soon as your inquiry has been handled, you have withdrawn your consent or have requested us to delete the data or until the statute of limitations of your claim to information and other claims.

c) If you subscribe to our e-mail newsletter:

We store your IP address and the time of registration and confirmation.. Our legitimate interest consists in being able to prove your registration and, if necessary, to investigate any possible misuse of your personal data.

In addition, when you register, we process your name, the name of the company you work for, your e-mail address and, if applicable, details of your title and areas of interest in order to adapt the information in the newsletter to your personal needs. The newsletter contains information about our company, analytical systems, services and after-sales services, invitations to events or trade fairs as well as technical information based on your details and customized to your interests. In addition, we evaluate your user behavior within the sent newsletters by combining receipt and reading confirmations as well as information about the links you have clicked on for statistical purposes. We analyze the interests that you indicate when registering for the newsletter and your personal data as well as your reading behavior with regard to the newsletter and - if you are a customer - merge these with your data in the customer database. You may withdraw your consent at any time with effect for the future. The processing of your data until withdrawing remains lawful. You can withdraw your consent by clicking on the link provided in every newsletter e-mail, by sending an e-mail to: info-us@elementar.com

d) Use of cookies

Our website uses so-called cookies in several places. Cookies are small text files that are sent to your browser by our web server when you visit our website and are stored on your end device for later retrieval. They serve to make our website more user-friendly, effective and secure.

Overview of used cookies:

Technically necessary cookies

They enable the proper use of our website

CookieSubjectScope of ApplicationPurposeExpiration

cookieconsent_optin_status 

Cookie-Consent Saves that the cookie notice has already been given so that it does not appear again.1 year
avsite_optin_*Cookie-Consent Stores which cookie categories the user has agreed to2 years
prefill-privatedownloadDownload Form Saves the data entered into the forms on the website, preventing the need to enter data more than once when the page is called up again360 days
_gaGoogle Analytics The user's terminal device is recognized for the creation of accumulated statistics2 years
_gidGoogle Analytics The user's terminal device is recognized to identify the terminal device in real-time.

24 hours

dc_gtm<propertiy-id>Google Analytics Controls the loading of the Google Analytics script the first time the page is called.1 minute
AMP_TOKENGoogle Analytics Fast charging function for mobile devices30 seconds up to 1 year
gac<property-id>Google Analytics For the evaluation of advertising campaigns, Google Ads and analytics date are linked together with the help of an ID number in order to be able to track how many users reach Elementar's website via Google ads. 90 days

We use technically necessary cookies or rather process the data collected in this context on the basis of our legitimate interests, which arise from the above-mentioned purposes, which are not opposed by predominant interests on your part. 

Marketing cookies 

They enable us to collect information about the websites you visit. This allows us to show you advertisements that may be of interest to you and to improve our website taking your preferences into consideration. 

CookieSubjectScope of ApplcationPurpose Expiration
test_cookieGoogle Tag Manager(Advertising network of Google) doubleclick.net (3rd party)For the evaluation of advertising campaigns, Google Ads and analytics data are linked together with the help of an ID number in order to be able to track how many users reach Elementar's website via Google Ads.15 Minutes
IDEGoogle Tag Manager(Advertising network of Google) doubleclick.net (3rd party)Contains a radomly generated User-ID. Google can use this ID to recognize the user across different websites and display personalized advertising.1 year
_gel_auGoogle Ads (integration via GTM)Our Domain (1st party)Contains a randomly generated User-ID, which is required to use the Tag Manager. The Tag Manager is a web application that can centrally control the marketing tools Google Analytics and Google Ads and LinkedIn.90 days
_gel_awGoogle Ads (integration via GTM)Our Domain (1st party)This cookie is set when a user clicks on a Google advertisement to reach the website. It contains information about which ad was clicked, so that successes such as orders or contact requests can be attributed to the ad.90 days
UserMatchHistoryLinkedIn Feed and Insight Taglinkedin.comStores information about which ads have already been displayed to the user.30 days
li_sugrLinkedIn Insight Tag, when IP address is not in a desigated countryLinkedin.comCookie serves purpose of recognizing the user cross-browser.3 months
BizographicsOptOutLinkedIn guest controls and industry opt-out pageslinkedin.comCHecks wheather the user who is not logged in has blocked third-party cookies.10 years
_guidLinkedIn Feedlinkedin.comThis cookie can be used to identify users who have seen an ad on Google Ads that was placed on LinkedIn or that refers to LinkedIn.3 months
li-oatmlLinkedIn ads and insight tagslinkedin.comBy means of the cookie, members are identified by IDs without having to access their member data. These IDs are used to track the effectiveness of marketing actions (e.g., advertisements).1 month
li_fat_idLinkedIn ads and insight tagsVarious, first party domainThis  cookie is used to identify members by means of IDs without accessing their membership data. These IDs are used to provide LinkedIn with information about whether the user has performed certain actions on the Elementar website or another website (e.g., downloading files, filling out forms).1 month
ULinkedIn Insight Tag, when IP address is not in a designated country.adsymptotic.comBrowser Identifier, cross-device user identification, evaluation by third part providers (LinkedIn).3 months
bcookieRequests to LinkedInlinkedin.comCookie sets a browser ID when the link to LinkedIn is clicked on the Elementar website.2 years
bscookieRequests to LinkedInlinkedin.comSecure Browser Cookie: this is a cookie that is only set if the requested page is a secure page (https page).2 years
langRequests to LinkedInlinkedin.comThe user's brower settings regarding language (determined by location, if applicable) are saved.Session
lidcRequests to LinkedInlinkedin.comTo transmit the 3 above mentioned information or Share Buttons.1 day

The use of technically not necessary cookies will only take place after your consent. You can withdraw your consent at any time with effect for the future by making the appropriate settings in the cookie banner and/or in the settings of your browser or by deleting the cookies in your browser. 

We use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify and contact you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) perform analytics and detect usage patterns on our Service; (f) diagnose or fix technology problems; (g) detect or prevent fraud or other harmful activities, and (h) otherwise to plan for and enhance our service. 

Third-Party Data Collection 

(1) Google Analytics 

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses cookies, which are stored on your end device for up to two years and enable an analysis of your use of the website. The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of your visits to our website. Whenever you visit our website, this personal data, including the IP address of the Internet connection you use, is usually transferred to a Google server in the USA and stored there. 

Google uses the data and information mentioned above, among other things, to evaluate the use of our website, to compile reports on website activities for us, and to provide further services in connection with the use of our website. 

We store the data for 38 months. 

We have activated the IP anonymization function of Google Analytics on our website. This means that your IP address is shortened within the European Union or in other states that are party to the Agreement on the European Economic Area before it is transferred to Google. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser when using Google Analytics is not merged with other data from Google. 

You can prevent the setting of cookies at any time by means of a corresponding setting in your browser and thus permanently object to the setting of cookies. In addition, a cookie already set by Google Analytics can be deleted at any time via your browser or other software programs. 

It is possible to prevent the collection of data generated by Google Analytics, which is related to the use of this website, and the processing of this data by Google. For this purpose, the browser add-on must be downloaded and installed under the link

tools.google.com/dlpage/gaoptout.

The installation of the browser add-on is considered as an objection by Google. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. 

Finally, you can also prevent the transfer of data to Google Analytics by setting an opt-out cookie in your browser. 

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Analytics can be found in the Google privacy policy at

www.google.de/intl/en/policies/privacy/

and

marketingplatform.google.com/about/analytics/terms/us/.

There you will also receive further information on your rights and settings options to protect your privacy. 

(2) Google Ads 

We use the online advertising program Google Ads from Google. In the context of Google Ads we use conversion tracking. Google sets a cookie on your device if you have reached our website via a Google ad on an external website. The cookie is valid for 90 days. 

Google provides us with statistical evaluations using the information collected by the cookies. We learn the total number of users who clicked on our advertisement(s) and were redirected to our website. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data, in particular we cannot identify users on the basis of this information. 

We ourselves do not collect and process any personal data. By using Google Ads and conversion tracking, we pursue our interest in showing you advertisements that could be of interest to you, to make our website more interesting for you and to be able to calculate advertising costs accordingly. 

Due to the use of conversion tracking, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of conversion tracking. We hereby inform you according to our state of knowledge: Through the integration Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, Google will receive your IP address as well as statistical information (browser type and version number, address of the previously visited website (referrer), date and time of the request) and the address of the pages you call up on our website. 

You can prevent this in various ways: a) by adjusting your browser settings accordingly, in particular by suppressing third-party cookies, so that you do not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com",

www.google.de/settings/ads;

c) by deactivating interest-based ads from providers that are part of the self-regulation campaign "About Ads" via the link

www.aboutads.info/choices;

d) by permanently deactivating them in your browsers under the link

www.google.com/settings/ads/plugin.

Please note that in this case, not all functions of our website may be available. 

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Ads can be found in the Google Privacy Policy at

www.google.de/intl/en/policies/privacy/

and

policies.google.com/technologies/ads.

There you will also receive further information about your rights and settings to protect your privacy. 

(3) Google Analytics advertising function 

We use the Google Analytics advertising functions on our website. This includes Google Analytics reports on performance by demographic characteristics and interests. These reports allow us to break down our site visitors by age, gender and interests and target our ads to the relevant target audience. 

For this purpose, Google links data collected by Google Analytics with data generated by Google from interest-based advertising and third-party visitor data. 

We store the data for 38 months. 

You can prevent the use of the Google Analytics advertising feature in a number of ways: a) by adjusting your browser settings accordingly; b) via the Google ad settings on

www.google.com/ads/preferences/

c) by adjusting your cookie settings accordingly, or d) by deactivating it on the Network Advertising Initiative (NAI) website at

optout.networkadvertising.org.

Please note that in this case not all functions of our website may be available. (4) LinkedIn Insight tag 

We use the Insight tag of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn") on our website. With this measure, we want to design our website to meet the needs and convenience of our users and continuously optimize its content and technology. 

The LinkedIn Insight tag allows for the collection of information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website's audience and display performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal information for advertising purposes in their LinkedIn account settings. 

For more information about the purpose and extent of LinkedIn's data collection and processing, please see LinkedIn's privacy policy at

www.linkedin.com/legal/privacy-policy.

There you will also find further information about your rights and settings to protect your privacy. 

You can decide at any time via your browser settings whether to execute the Java-Script code required for the tool. Please note that in this case not all functions of our website may be available. 

As an alternative to changing your browser settings, you can click on the following link to prevent LinkedIn from collecting data on this website in the future: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out 

(5) Social plug-ins 

On our website we use the plug-ins of the social networks Twitter and Youtube. We do not use direct plug-ins, but use the so-called Shariff solution. You can decide for yourself if and when data is transferred to the operators of the respective social networks. When you visit our website, no data is automatically transmitted to the social networks. Only when you click on the respective button does your browser establish a connection to the servers of the respective social network. 

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information about your rights and settings to protect your privacy. 

a. Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA, https://twitter.com/en/privacy

b. Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA,

policies.google.com/privacy;

4. Your choices to control tracking technologies. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the website. Depending on your mobile device and operating system, you may not be able to delete or block all tracking technologies. 

You may set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you viewed or engaged with our emails. 

Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objects - including how to manage privacy and storage settings for Flash cookies – on Adobe’s website or by clicking here. If you choose to delete Flash objects from our Service, then you may not be able to access and use all or part of the Service or benefit from the information and services offered 

5. Do Not Track. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time. 

6. How to control your email preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of our products, technical and security notices). 

7. How to control your contact by text: If you receive SMS text messages on your mobile device, you may opt-out at any time by replying STOP or following the instructions in the text message communication. 

8. Modifying or deleting your information: If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly at info-us@elementar.com. We may not be able to modify or delete your information in all circumstances. You may also contact EAI to adjust or cease frequency of receiving communications from EAI. 

9. Geolocation and in-branch location: You may control location tracking by adjusting your location services settings on your mobile device. We may continue to approximate your location based on your IP address when you access the Service through a computer or device. 

10. Security 

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. We store your data in a secure operating environment that is only accessible to authorized persons. Despite our best efforts, it is impossible to protect your information 100% of the time and the Customer bears the risk when transmitting personal data over the internet and to EAI. Further, if you wish to contact us by e-mail, please bear in mind that, due to the nature of the Internet, the confidentiality of the information transmitted can never be 100% guaranteed and the content of e-mails could possibly be viewed by unauthorized third parties. For your safety, please do not transmit sensitive personal information such as account numbers, social security numbers and other financial information over the internet and by email to EAI. 

11. Storage of personal data 

After expiration of the intended storage period, withdrawal of any consent granted or successful objection to the processing of your personal data and after expiration of tax and commercial law storage regulations, your personal data will be completely deleted, unless you have expressly consented to any further use of your data or this is otherwise legally permissible or necessary. EAI does not knowingly collect or solicit any information from anyone under the age of 13 on this Site. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information. If you believe that we might have any information from a child under 13, please contact us at info-us@elementar.com

12. Transfer of your personal data to third parties 

Your personal data will not be passed on or otherwise transferred to third parties unless this is stated in this Privacy Policy and the transfer is necessary to achieve the stated purpose (e.g. to commissioned technical service providers) or you have expressly consented to this. 

13. Modification to Policy 

We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and you should review this page periodically. We will update the ‘last modified’ date at the bottom of this page when we post changes to this Policy. If you object to any changes, you may opt -out. Continuing to use our website and failing to opt-out after we publish changes to this Privacy Policy means that you are consenting to the changes. 

If you have any questions that are not answered by this Privacy Policy or if you would like more detailed information on a specific subject, please contact our data protection officer. Please use the contact details given above. 

FOR CALIFORNIA RESIDENTS ONLY- California Privacy Notice 

This California Privacy Notice (the “CA Disclosures”) supplements the information contained in our Privacy Policy and applies solely to individual residents of the State of California ("consumers" or "you"). Unless otherwise expressly stated, all terms in these CA Disclosures have the same meaning as defined in our Privacy Policy or as otherwise defined the California Consumer Privacy Act (“CCPA”). 

1. SCOPE 

When we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. For the purposes of these Disclosures, personal information does not include: 

  • Publicly available information from government records. 
  • De-identified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you. 
  • Information excluded from the CCPA's scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994. 
  • Information relating to our employees, contractors and other personnel. 

2. COLLECTION AND USE OF PERSONAL INFORMATION 

We collect personal information from and about you for a variety of purposes. To learn more about the types of personal information we collect, the sources from which we collect or receive personal information, and the purposes for which we use this information, please refer to What Information Do We Collect About You and How Do We use It? in our Privacy Policy. 

In the last 12 months, we have collected the following categories of personal information: 

Category of Personal Information CollectedCollectedCategories of Sources
Identifiers, such as your name, address, phone number, email address, date of birth or other similar identifiers.Yes
  • Directly from you
  • Our business partners and affiliates
  • Third parties you direct to share information with us
  • Social networks
  • Data sellers
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate, contact information and payment information.Yes
  • Directly from you
  • Our business partners and affiliates
  • Third parties you direct to share information with us
  • Social networks
  • Data sellers
Commercial Information, such as shopping and purchase history.Yes
  • Directly from you
  • Your browser or device
Internet/Network Information, such as device information, logs, and analytics data.Yes
  • Your browser or device
Geolocation Data, such as precise location information from your device or generated based on IP address.Yes
  • Your browser or device
Sensory Information, such as recordings of phone calls with us, where permitted by law.Yes
  • Directly from you
Profession/Employment Information, such as your company information and, for applicants, your employment history.Yes
  • Directly from you
  • From our customers
  • For applicatns, from third partyies you direct to share information with us
Non-Public Education Information (20 U.S.C §. 1232g, 34 C.F.R. Part 99), such as educational hisotry, degree (for applicants).Yes
  • Directly from you
  • Third parties you direct to share information with
Other Personal Information, including information you post on our social media pages or otherwise provide to us.Yes
  • Directly from you
  • Third parties you direct to share information with
  • Your browser or device
Inferences, such as predictions about your interests and preferences.Yes
  • Your browser or device
  • Information generated or derived from your online browsing and usage activiy

3. DISCLOSURE OF PERSONAL INFORMATION 

As described in the section called How We Share Your Information in our Privacy Policy, we share personal information with third parties for business purposes or we may sell your personal information to third parties, subject to your right to opt out of those sales (see The Right to Opt-Out of Personal Information Sales below). 

In the previous 12 months, we have disclosed the following categories of personal information to third parties for a business purpose: 

  • All of the categories of personal information we collect, explained in the table above. 

In the previous 12 months, we have sold the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out: 

  • Identifiers 
  • Commercial Information 
  • Internet / Network Information 
  • Geolocation Data 

The categories of third parties to whom we sell or disclose your personal information for a business purpose include: 

  • Our affiliate companies 
  • Other third party business partners who use this information to market to you, to perform analytics and conduct research, or for other purposes; 
  • Service providers and advisors that perform services for us, on our behalf, which may include providing marketing and advertising services, providing mailing or email services, tax and accounting services, data enhancement services, fraud prevention, web hosting, or similar services; 
  • Product Suppliers who may use the information to fulfill warranty service obligations, product recalls, or transaction tracking regarding shipments or leases of supplier products or similar activities; 
  • Businesses as needed to provide Services or to fulfil your request or transaction, including, for example, order fulfilment, payment processing, or delivery or shipping services; 
  • Ad networks and advertising partners to deliver advertising and personalized content to you on our Service, on other sites and services you may use, and across other devices you may use, as well as provide on behalf of advertising-related services such as reporting, attribution, analytics and market research; 
  • Analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our Service; 
  • Social networks for advertising or personalization purposes, or to engage with you. 

 

We may also disclose personal information to other third parties at your direction or upon your request, or to comply with legal process or contractual obligations, as described in our Privacy Policy. 

Third-Party Tracking and Online Advertising 

We utilize third-party partners to engage in online advertising. These ad networks, social media companies and other third-party businesses collect your personal information directly from your browser or device through cookies or similar tracking technology when you visit or interact with our website, use our apps or otherwise engage with us online. These third parties use your personal information to serve relevant ads on our site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. These third-party businesses may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties, including other advertising networks. 

Please see Third Party Data Collection and Interest Based Advertising in our Privacy Policy for more information about how third parties use cookies and related technologies to collect information automatically on our websites and other online services, and the choices you may have in relation to those choices. 

4. YOUR CALIFORNIA CONSUMER RIGHTS 

As a California resident, you may be able to exercise the following rights in relation to the Personal Information about you that we have collected (subject to certain limitations at law):

The RIght to Know

You have the right to request and or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:

 

  • The specific pieces of personal information we have collected about you;
  • The categories of personal information we have collected about you
  • The categories of sources of the personal information
  • The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of the recipients to whom this information was disclosed;
  • The categories of personal information we have sold and the categories of third parties to whom the information was sold, and
  • The business or commercial purposes for collecting or selling the personal information.
The RIght to Request DeletionYou have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
The Right to Opt Out of Personal Information SalesYou have the right to direct us not to sell personal information we have collected about you to third parties now or in the future.
The RIght to Non-Discrimination

You have the right not to receive discriminatory treatment or exercising these rights.

 

However, please not e that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.

"Shine the Light"Calidornia residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under Calernias "Shine the Light" law (Civ. Code § 1798.83).

5. TO EXERCISE YOUR CALIFORNIA CONSUMER RIGHTS 

To exercise your California Consumer Rights, please submit a request by: 

 Sending an email to info-us@elementar.comor 

 Calling 1 (856) 661-0022 

 

We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request. 

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request. 

Third Party Tracking and Online Advertising 

We utilize third-party partners to collect certain personal information directly from your browser or device when you visit or interact with our websites and other online services for the purpose of serving relevant advertisements on our site, as well as on other websites or mobile applications, or personalize content or perform other advertising-related services such as reporting, attribution, analytics and market research. These third-party businesses will use personal information for their own purposes in accordance with their own privacy notice or privacy policy, which may include reselling this information to additional third parties. Please visit Third Party Data Collection and Interest Based Advertising section of our Privacy Policy for more information about how third parties use cookies and related technologies to collect information automatically on our websites and other online services, and the choices you may have in relation to those practices. 

Minors Under Age 16 

Our websites are not directed to minors. We do not sell the personal information of consumers we know to be less than 16 years of age. 

California’s “Shine the Light” Law 

California's "Shine the Light" law (Civil Code Section §1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of personal information to third parties for their direct marketing purposes. To opt-out of having your personal information disclosed to third parties for their direct marketing purposes, please submit a California Consumer Rights Request through our Privacy Portal and provide your contact information to be added to our suppression list. 

6. ADDITIONAL INFORMATION 

Updates to These CA Disclosures 

We will update these CA Disclosures from time to time. When we make changes to these CA Disclosures, we will change the "Last Updated" date at the end of these Disclosures. All changes shall be effective from the date of publication unless otherwise provided in the notification. 

Contact Us 

If you have any questions or requests in connection with this Notice or other privacy-related matters, please send an email to info-us@elementar.com

Updated as of: April, 2021 

2. Data collection on this website

a) If you only visit our website

When you visit our website, our web servers temporarily save the connection data of the inquiring computer (IP address), time of the server inquiry, the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us (referrer). It is not possible for us to draw conclusions about a natural person from this data.

Our interest in processing of the aforementioned user data consists in particular in ensuring the functionality and security of our information technology systems and in optimizing our web content.

The processing is necessary to protect our aforementioned legitimate interests. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.


b) If you use our contact form or our service hotline

If you use our contact form or our service hotline, we will process your name together with the form of address, the name of the company you work for, the country in which the company is based, your e-mail address and all other information you provide us with in this regard to process your request.

The processing is based on your voluntarily given consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time. The withdrawal has no influence on the lawfulness of the data processing that took place before the withdrawal. The data will be deleted as soon as your inquiry has been handled, you have withdrawn your consent or have requested us to delete the data or until the statute of limitations of your claim to information and other claims.

c) If you subscribe to our e-mail newsletter

If you subscribe to our e-mail newsletter, we store your IP address and the time of registration and confirmation. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR (legitimate interests). Our legitimate interest consists in being able to prove your registration and, if necessary, to investigate any possible misuse of your personal data.

In addition, when you register, we process your name, the name of the company you work for, your e-mail address and, if applicable, details of your title and areas of interest in order to adapt the information in the newsletter to your personal needs.  The newsletter contains information about our company, analytical systems, services and after-sales services, invitations to events or trade fairs as well as technical information based on your details and customized to your interests. The legal basis for sending such information is your consent pursuant to Sec. 7 para. 2 UWG (Act against Unfair Competition). In order to send you the information, we will use your e-mail address and, if applicable, other details that you provide when registering or that we already have. The processing of these personal data serves our legitimate interest in direct marketing. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR (legitimate interests).

In addition, we evaluate your user behaviour within the sent newsletters by combining receipt and reading confirmations as well as information about the links you have clicked on for statistical purposes.  We analyze the interests that you indicate when registering for the newsletter and your personal data as well as your reading behaviour with regard to the newsletter and - if you are a customer - merge these with your data in the customer database.

This processing of your personal data is based on your consent, which you give by activating the Consent Checkbox and clicking the “Subscribe to Newsletter” button. The legal basis for this is Art. 6 para. 1 s. 1 lit. a GDPR (consent). The provision of your personal data is necessary in order to provide you with information tailored to your needs. If you do not provide your personal data or do not give the required consent, we will not be able to provide you with the respective individualized information.

You may withdraw your consent at any time with effect for the future. The processing of your data until withdrawing remains lawful. You can withdraw your consent by clicking on the link provided in every newsletter e-mail, by sending an e-mail to datenschutz@elementar.com or by sending a message to the contact details given in the imprint.

d) If you request a download of our papers

If you request a download of our papers, we store your IP address and the time of registration and confirmation. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR (legitimate interests). Our legitimate interest consists in being able to prove your download and, if necessary, to investigate any possible misuse of your personal data.

The papers offered for download contain technical information about our services and products. We analye the personal data you provide to us when requesting the download and - if you are a customer - merge these with your data in the customer database. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR (legitimate interests). It is our legitimate interest to learn about the main interests of our users and customers in order to align and optimize our marketing.

e) Use of cookies

Our website uses so-called cookies in several places. Cookies are small text files that are sent to your browser by our web server when you visit our website and are stored on your end device for later retrieval. They serve to make our offer more user-friendly, effective and secure.

Overview of used cookies:

 

Technically necessary cookies

They enable the proper use of our website.

Cookie

Subject

Scope of application

Purpose

Expiration

cookieconsent_optin_status

Cookie-Consent

 

Saves that the cookie notice has already been given so that it does not appear again.

 

1 year

avsite_optin_*

 

Cookie-Consent

 

 

Stores which cookie categories the user has agreed to.

 

2 years

prefill-privatedownload

 

Download Form

 

 

Saves the data entered into the forms on the website, preventing the need to enter data more than once when the page is called up again.

 

360 days

_ga

 

Google Analytics

 

 

The user's terminal device is recognized for the creation of accumulated statistics.

 

2 years

_gid

 

Google Analytics

 

 

The user's terminal device is recognized to identify the terminal device in real-time.

 

24 hours

dc_gtm<property-id>

 

Google Analytics

 

 

Controls the loading of the Google Analytics script the first time the page is called.

 

1 minute

 

AMP_TOKEN

 

Google Analytics

 

 

Fast charging function for mobile devices.

30 seconds up to 1 year

gac<property-id>

 

Google Analytics

 

 

For the evaluation of advertising campaigns, Google Ads and analytics data are linked together with the help of an ID number in order to be able to track how many users reach elementar's website via Google ads.

90 days

We use technically necessary cookies or rather process the data collected in this context on the basis of our legitimate interests, which arise from the above-mentioned purposes, which are not opposed by predominant interests on your part. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.

 

Marketing cookies

They enable us to collect information about the websites you visit. This allows us to show you advertisements that may be of interest to you and to improve our website taking your preferences into consideration.

Cookie

Subject

Scope of application

Purpose

Expiration

test_cookie

Google Tag Manager

(Advertising network of Google) doubleclick.net (3rd Party)

For the evaluation of advertising campaigns, Google Ads and analytics data are linked together with the help of an ID number in order to be able to track how many users reach elementar's website via Google ads.

15 minutes

IDE

Google Tag Manager

(Advertising network of Google) doubleclick.net (3rd Party)

Contains a randomly generated User-ID. Google can use this ID to recognize the user across different websites and display personalized advertising.

1 year

_gcl_au

Google Ads (Einbindung über GTM)

Our Domain (1st Party)

Contains a randomly generated User-ID, which is required to use the Tag Manager. The Tag Manager is a web application that can centrally control the marketing tools Google Analytics and Google Ads and LinkedIn.

90 days

_gcl_aw

Google Ads (integration via GTM)

Our Domain (1st Party)

This cookie is set when a user clicks on a Google advertisement to reach the website. It contains information about which ad was clicked, so that successes such as orders or contact requests can be attributed to the ad.

90 days

UserMatchHistory

LinkedIn Feed and Insight Tag

linkedin.com

Stores information about which ads have already been displayed to the user.

30 days

li_sugr

LinkedIn Insight Tag, when IP address is not in a Designated Country

linkedin.com

Cookie serves the purpose of recognizing the user cross-browser.

3 months

BizographicsOptOut

LinkedIn guest controls and industry opt-out pages

linkedin.com

Checks whether the user who is not logged in has blocked third-party cookies.

10 years

_guid

LinkedIn Feed

linkedin.com

This cookie can be used to identify users who have seen an ad on Google Ads that was placed on LinkedIn or that refers to LinkedIn.

3 months

li-oatml

LinkedIn ads and insight tags

linkedin.com

By means of the cookie, members are identified by IDs without having to access their member data. These IDs are used to track the effectiveness of marketing actions (e.g., advertisements).

1 month

li_fat_id

LinkedIn ads and insight tags

Various, first party domain

This cookie is used to identify members by means of IDs without accessing their membership data. These IDs are used to provide LinkedIn with information about whether the user has performed certain actions on the elementar-website or another website (e.g., downloading files, filling out forms).

1 month

U

LinkedIn Insight Tag, when IP address is not in a Designated Country

.adsymptotic.com

Browser Identifier, cross-device user identification, evaluation by third party providers (LinkedIn).

3 months

bcookie

Requests to LinkedIn

linkedin.com

Cookie sets a browser ID when the link to LinkedIn is clicked on the elementar-website.

2 years

bscookie

Requests to LinkedIn

linkedin.com

Secure Browser Cookie: this is a cookie that is only set if the requested page is a secure page (https page).

 

2 years

lang

Requests to LinkedIn

linkedin.com

The user's browser settings regarding language (determined by location, if applicable) are saved.

Session

lidc

Requests to LinkedIn

linkedin.com

To transmit the 3 above mentioned information or Share Buttons.

1 day

The use of technically not necessary cookies will only take place after your consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by making the appropriate settings in the cookie banner and/or in the settings of your browser or by deleting the cookies in your browser.

You can delete already set cookies at any time via the settings of your browser or other software programs. Please note that in this case not all functions of our website may be available.In particular, we would like to draw your attention to the following technologies that we use on our website.
 

(1) Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses cookies, which are stored on your end device for up to two years and enable an analysis of your use of the website. The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of your visits to our website. Whenever you visit our website, this personal data, including the IP address of the Internet connection you use, is usually transferred to a Google server in the USA and stored there.

Google uses the data and information mentioned above, among other things, to evaluate the use of our website, to compile reports on website activities for us, and to provide further services in connection with the use of our website.

We store the data for 38 months. 

We have activated the IP anonymization function of Google Analytics on our website. This means that your IP address is shortened within the European Union or in other states that are party to the Agreement on the European Economic Area before it is transferred to Google. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser when using Google Analytics is not merged with other data from Google.

You can prevent the setting of cookies at any time by means of a corresponding setting in your browser and thus permanently object to the setting of cookies. In addition, a cookie already set by Google Analytics can be deleted at any time via your browser or other software programs.

It is possible to prevent the collection of data generated by Google Analytics, which is related to the use of this website, and the processing of this data by Google. For this purpose, the browser add-on must be downloaded and installed under the link https://tools.google.com/dlpage/gaoptout. The installation of the browser add-on is considered as an objection by Google. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics.

Finally, you can also prevent the transfer of data to Google Analytics by setting an opt-out cookie in your browser.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Analytics can be found in the Google privacy policy at https://www.google.de/intl/en/policies/privacy/and https://marketingplatform.google.com/about/analytics/terms/us/. There you will also receive further information on your rights and settings options to protect your privacy.


(2) Google Ads

We use the online advertising program Google Ads from Google. In the context of Google Ads we use conversion tracking. Google sets a cookie on your device if you have reached our website via a Google ad on an external website. The cookie is valid for 90 days.

Google provides us with statistical evaluations using the information collected by the cookies. We learn the total number of users who clicked on our advertisement(s) and were redirected to our website. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data, in particular we cannot identify users on the basis of this information.

We ourselves do not collect and process any personal data. By using Google Ads and conversion tracking, we pursue our interest in showing you advertisements that could be of interest to you, to make our website more interesting for you and to be able to calculate advertising costs accordingly.

Due to the use of conversion tracking, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of conversion tracking. We hereby inform you according to our state of knowledge: Through the integration Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, Google will receive your IP address as well as statistical information (browser type and version number, address of the previously visited website (referrer), date and time of the request) and the address of the pages you call up on our website.

You can prevent this in various ways: a) by adjusting your browser settings accordingly, in particular by suppressing third-party cookies, so that you do not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads; c) by deactivating interest-based ads from providers that are part of the self-regulation campaign "About Ads" via the link https://www.aboutads.info/choices; d) by permanently deactivating them in your browsers under the link https://www.google.com/settings/ads/plugin. Please note that in this case, not all functions of our website may be available.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Ads can be found in the Google Privacy Policy at https://www.google.de/intl/en/policies/privacy/and https://policies.google.com/technologies/ads?hl=en. There you will also receive further information about your rights and settings to protect your privacy.
 

(3) Google Analytics advertising function

We use the Google Analytics advertising functions on our website. This includes Google Analytics reports on performance by demographic characteristics and interests. These reports allow us to break down our site visitors by age, gender and interests and target our ads to the relevant target audience.

For this purpose, Google links data collected by Google Analytics with data generated by Google from interest-based advertising and third-party visitor data.

We store the data for 38 months.

You can prevent the use of the Google Analytics advertising feature in a number of ways: a) by adjusting your browser settings accordingly; b) via the Google ad settings on https://www.google.com/ads/preferences/?hl=en c) by adjusting your cookie settings accordingly, or d) by deactivating it on the Network Advertising Initiative (NAI) website at https://optout.networkadvertising.org/. Please note that in this case not all functions of our website may be available.
 

(4) LinkedIn Insight tag

We use the Insight tag of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn") on our website. With this measure, we want to design our website to meet the needs and convenience of our users and continuously optimize its content and technology.

The LinkedIn Insight tag allows for the collection of information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website's audience and display performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal information for advertising purposes in their LinkedIn account settings.

For more information about the purpose and extent of LinkedIn's data collection and processing, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. There you will also find further information about your rights and settings to protect your privacy.

You can decide at any time via your browser settings whether to execute the Java-Script code required for the tool. Please note that in this case not all functions of our website may be available.

As an alternative to changing your browser settings, you can click on the following link to prevent LinkedIn from collecting data on this website in the future: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
 

(5) Social plug-ins

On our website we use the plug-ins of the social networks Twitter and Youtube. We do not use direct plug-ins, but use the so-called Shariff solution. You can decide for yourself if and when data is transferred to the operators of the respective social networks. When you visit our website, no data is automatically transmitted to the social networks. Only when you click on the respective button does your browser establish a connection to the servers of the respective social network.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information about your rights and settings to protect your privacy.

a. Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA, https://twitter.com/en/privacy

b. Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, https://policies.google.com/privacy?hl=en.

3. Security

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. We store your data in a secure operating environment that is only accessible to authorized persons. If you wish to contact us by e-mail, please bear in mind that, due to the nature of the Internet, the confidentiality of the information transmitted can never be 100% guaranteed and the content of e-mails could possibly be viewed by unauthorized third parties.

4. Storage of personal data

After expiry of the intended storage period, withdrawal of any consent granted or successful objection to the processing of your personal data and after expiry of tax and commercial law storage regulations, your personal data will be completely deleted, unless you have expressly consented to any further use of your data or this is otherwise legally permissible or necessary.

5. Transfer of your personal data to third parties

Your personal data will not be passed on or otherwise transferred to third parties unless this is stated in this Privacy Policy and the transfer is necessary to achieve the stated purpose (e.g. to commissioned technical service providers) or you have expressly consented to this.

6. Your rights as a data subject

As a data subject within the meaning of the GDPR, you have the right

  • pursuant to Art. 15 GDPR to request information about your personal data processed by us;

  • pursuant to Art. 16 GDPR to demand the immediate correction of incorrect or incomplete personal data stored by us;

  • pursuant to Art. 17 GDPR to request the deletion of your personal data stored by us;

  • pursuant to Art. 18 GDPR to request the restriction of the processing of your personal data;

  • pursuant to Art. 20 GDPR to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another controller;

  • pursuant to Art. 7 para. 3 GDPR to withdraw any consent granted to us at any time. As a result, we may no longer continue processing based on this consent for the future. This does not affect the lawfulness of the processing that was carried out on the basis of the consent until the withdrawal.

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Right to object and right to lodge a complaint

In addition, pursuant to Art. 21 GDPR, you have the right to object to the processing of your personal data.

If you object, we will no longer process your personal data, unless we can prove compelling reasons for processing that are worthy of protection and outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims on our part.

In the event of violations of data protection regulations, you as the data subject have the right to lodge a complaint with a competent supervisory authority pursuant to Art. 77 GDPR. The competent supervisory authority is the Data Protection Commissioner of the State of Hesse. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

If you have any questions that are not answered by this Privacy Policy or if you would like more detailed information on a specific subject, please contact our data protection officer. Please use the contact details given above.

 

Date: April 2021

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