Can we help you further?
Please get in touch...

Privacy policy

Not only our analysis products provide clarity, but we, Elementar Analysensysteme GmbH, Elementar-Straße 1, 63505 Langenselbold ("we"), also intend to create the greatest possible transparency in data protection: In the following, we would like to inform you whether or not and if, to what extent and for how long we process personal data from you.

We reserve the right to change and adapt this Privacy Policy at any time in compliance with the statutory provisions.

1. Controller responsible for data processing on this website and contact details of the data protection officer.

Elementar UK Ltd
Isoprime House,
Earl Road, 
Cheadle Hulme, 
Stockport,
SK8 7JS
United Kingdom

Phone: +44 (0) 161 488 3660
E-Mail: dataprotection-uk[at]elementar.com

2. Data collection on this website

a) If you only visit our website

When you visit our website, our web servers temporarily save the connection data of the inquiring computer (IP address), time of the server inquiry, the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us (referrer). It is not possible for us to draw conclusions about a natural person from this data.

Our interest in processing of the aforementioned user data consists in particular in ensuring the functionality and security of our information technology systems and in optimizing our web content.

The processing is necessary to protect our aforementioned legitimate interests. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.


b) If you use our contact form or our service hotline

If you use our contact form or our service hotline, we will process your name together with the form of address, the name of the company you work for, the country in which the company is based, your e-mail address and all other information you provide us with in this regard to process your request.

The processing is based on your voluntarily given consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time. The withdrawal has no influence on the lawfulness of the data processing that took place before the withdrawal. The data will be deleted as soon as your inquiry has been handled, you have withdrawn your consent or have requested us to delete the data or until the statute of limitations of your claim to information and other claims.
 

c) Use of cookies

Our website uses so-called cookies in several places. Cookies are small text files that are sent to your browser by our web server when you visit our website and are stored on your end device for later retrieval. They serve to make our offer more user-friendly, effective and secure.

Overview of used cookies:

 

Technically necessary cookies

They enable the proper use of our website.

Cookie

Subject

Scope of application

Purpose

Expiration

cookieconsent_optin_status

Cookie-Consent

 

Saves that the cookie notice has already been given so that it does not appear again.

 

1 year

avsite_optin_*

 

Cookie-Consent

 

 

Stores which cookie categories the user has agreed to.

 

2 years

prefill-privatedownload

 

Download Form

 

 

Saves the data entered into the forms on the website, preventing the need to enter data more than once when the page is called up again.

 

360 days

_ga

 

Google Analytics

 

 

The user's terminal device is recognized for the creation of accumulated statistics.

 

2 years

_gid

 

Google Analytics

 

 

The user's terminal device is recognized to identify the terminal device in real-time.

 

24 hours

dc_gtm<property-id>

 

Google Analytics

 

 

Controls the loading of the Google Analytics script the first time the page is called.

 

1 minute

 

AMP_TOKEN

 

Google Analytics

 

 

Fast charging function for mobile devices.

30 seconds up to 1 year

gac<property-id>

 

Google Analytics

 

 

For the evaluation of advertising campaigns, Google Ads and analytics data are linked together with the help of an ID number in order to be able to track how many users reach elementar's website via Google ads.

90 days

We use technically necessary cookies or rather process the data collected in this context on the basis of our legitimate interests, which arise from the above-mentioned purposes, which are not opposed by predominant interests on your part. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.

 

Marketing cookies

They enable us to collect information about the websites you visit. This allows us to show you advertisements that may be of interest to you and to improve our website taking your preferences into consideration.

Cookie

Subject

Scope of application

Purpose

Expiration

test_cookie

Google Tag Manager

(Advertising network of Google) doubleclick.net (3rd Party)

For the evaluation of advertising campaigns, Google Ads and analytics data are linked together with the help of an ID number in order to be able to track how many users reach elementar's website via Google ads.

15 minutes

IDE

Google Tag Manager

(Advertising network of Google) doubleclick.net (3rd Party)

Contains a randomly generated User-ID. Google can use this ID to recognize the user across different websites and display personalized advertising.

1 year

_gcl_au

Google Ads (Einbindung über GTM)

Our Domain (1st Party)

Contains a randomly generated User-ID, which is required to use the Tag Manager. The Tag Manager is a web application that can centrally control the marketing tools Google Analytics and Google Ads and LinkedIn.

90 days

_gcl_aw

Google Ads (integration via GTM)

Our Domain (1st Party)

This cookie is set when a user clicks on a Google advertisement to reach the website. It contains information about which ad was clicked, so that successes such as orders or contact requests can be attributed to the ad.

90 days

UserMatchHistory

LinkedIn Feed and Insight Tag

linkedin.com

Stores information about which ads have already been displayed to the user.

30 days

li_sugr

LinkedIn Insight Tag, when IP address is not in a Designated Country

linkedin.com

Cookie serves the purpose of recognizing the user cross-browser.

3 months

BizographicsOptOut

LinkedIn guest controls and industry opt-out pages

linkedin.com

Checks whether the user who is not logged in has blocked third-party cookies.

10 years

_guid

LinkedIn Feed

linkedin.com

This cookie can be used to identify users who have seen an ad on Google Ads that was placed on LinkedIn or that refers to LinkedIn.

3 months

li-oatml

LinkedIn ads and insight tags

linkedin.com

By means of the cookie, members are identified by IDs without having to access their member data. These IDs are used to track the effectiveness of marketing actions (e.g., advertisements).

1 month

li_fat_id

LinkedIn ads and insight tags

Various, first party domain

This cookie is used to identify members by means of IDs without accessing their membership data. These IDs are used to provide LinkedIn with information about whether the user has performed certain actions on the elementar-website or another website (e.g., downloading files, filling out forms).

1 month

U

LinkedIn Insight Tag, when IP address is not in a Designated Country

.adsymptotic.com

Browser Identifier, cross-device user identification, evaluation by third party providers (LinkedIn).

3 months

bcookie

Requests to LinkedIn

linkedin.com

Cookie sets a browser ID when the link to LinkedIn is clicked on the elementar-website.

2 years

bscookie

Requests to LinkedIn

linkedin.com

Secure Browser Cookie: this is a cookie that is only set if the requested page is a secure page (https page).

 

2 years

lang

Requests to LinkedIn

linkedin.com

The user's browser settings regarding language (determined by location, if applicable) are saved.

Session

lidc

Requests to LinkedIn

linkedin.com

To transmit the 3 above mentioned information or Share Buttons.

1 day

The use of technically not necessary cookies will only take place after your consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by making the appropriate settings in the cookie banner and/or in the settings of your browser or by deleting the cookies in your browser.

You can delete already set cookies at any time via the settings of your browser or other software programs. Please note that in this case not all functions of our website may be available.In particular, we would like to draw your attention to the following technologies that we use on our website.
 

(1) Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses cookies, which are stored on your end device for up to two years and enable an analysis of your use of the website. The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of your visits to our website. Whenever you visit our website, this personal data, including the IP address of the Internet connection you use, is usually transferred to a Google server in the USA and stored there.

Google uses the data and information mentioned above, among other things, to evaluate the use of our website, to compile reports on website activities for us, and to provide further services in connection with the use of our website.

We store the data for 38 months. 

We have activated the IP anonymization function of Google Analytics on our website. This means that your IP address is shortened within the European Union or in other states that are party to the Agreement on the European Economic Area before it is transferred to Google. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser when using Google Analytics is not merged with other data from Google.

You can prevent the setting of cookies at any time by means of a corresponding setting in your browser and thus permanently object to the setting of cookies. In addition, a cookie already set by Google Analytics can be deleted at any time via your browser or other software programs.

It is possible to prevent the collection of data generated by Google Analytics, which is related to the use of this website, and the processing of this data by Google. For this purpose, the browser add-on must be downloaded and installed under the link https://tools.google.com/dlpage/gaoptout. The installation of the browser add-on is considered as an objection by Google. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics.

Finally, you can also prevent the transfer of data to Google Analytics by setting an opt-out cookie in your browser.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Analytics can be found in the Google privacy policy at https://www.google.de/intl/en/policies/privacy/and https://www.google.com/analytics/terms/en.html. There you will also receive further information on your rights and settings options to protect your privacy.


(2) Google Ads

We use the online advertising program Google Ads from Google. In the context of Google Ads we use conversion tracking. Google sets a cookie on your device if you have reached our website via a Google ad on an external website. The cookie is valid for 90 days.

Google provides us with statistical evaluations using the information collected by the cookies. We learn the total number of users who clicked on our advertisement(s) and were redirected to our website. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data, in particular we cannot identify users on the basis of this information.

We ourselves do not collect and process any personal data. By using Google Ads and conversion tracking, we pursue our interest in showing you advertisements that could be of interest to you, to make our website more interesting for you and to be able to calculate advertising costs accordingly.

Due to the use of conversion tracking, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of conversion tracking. We hereby inform you according to our state of knowledge: Through the integration Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, Google will receive your IP address as well as statistical information (browser type and version number, address of the previously visited website (referrer), date and time of the request) and the address of the pages you call up on our website.

You can prevent this in various ways: a) by adjusting your browser settings accordingly, in particular by suppressing third-party cookies, so that you do not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads; c) by deactivating interest-based ads from providers that are part of the self-regulation campaign "About Ads" via the link https://www.aboutads.info/choices; d) by permanently deactivating them in your browsers under the link https://www.google.com/settings/ads/plugin. Please note that in this case, not all functions of our website may be available.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Ads can be found in the Google Privacy Policy at https://www.google.de/intl/en/policies/privacy/and https://policies.google.com/technologies/ads?hl=en. There you will also receive further information about your rights and settings to protect your privacy.
 

(3) Google Analytics advertising function

We use the Google Analytics advertising functions on our website. This includes Google Analytics reports on performance by demographic characteristics and interests. These reports allow us to break down our site visitors by age, gender and interests and target our ads to the relevant target audience.

For this purpose, Google links data collected by Google Analytics with data generated by Google from interest-based advertising and third-party visitor data.

We store the data for 38 months.

You can prevent the use of the Google Analytics advertising feature in a number of ways: a) by adjusting your browser settings accordingly; b) via the Google ad settings on https://www.google.com/ads/preferences/?hl=en c) by adjusting your cookie settings accordingly, or d) by deactivating it on the Network Advertising Initiative (NAI) website at https://optout.networkadvertising.org/. Please note that in this case not all functions of our website may be available.
 

(4) LinkedIn Insight tag

We use the Insight tag of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn") on our website. With this measure, we want to design our website to meet the needs and convenience of our users and continuously optimize its content and technology.

The LinkedIn Insight tag allows for the collection of information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website's audience and display performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal information for advertising purposes in their LinkedIn account settings.

For more information about the purpose and extent of LinkedIn's data collection and processing, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. There you will also find further information about your rights and settings to protect your privacy.

You can decide at any time via your browser settings whether to execute the Java-Script code required for the tool. Please note that in this case not all functions of our website may be available.

As an alternative to changing your browser settings, you can click on the following link to prevent LinkedIn from collecting data on this website in the future: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
 

(5) Social plug-ins

On our website we use the plug-ins of the social networks Twitter and Youtube. We do not use direct plug-ins, but use the so-called Shariff solution. You can decide for yourself if and when data is transferred to the operators of the respective social networks. When you visit our website, no data is automatically transmitted to the social networks. Only when you click on the respective button does your browser establish a connection to the servers of the respective social network.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information about your rights and settings to protect your privacy.

a. Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA, https://twitter.com/en/privacy

b. Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, https://policies.google.com/privacy?hl=en.

3. Security

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. We store your data in a secure operating environment that is only accessible to authorized persons. If you wish to contact us by e-mail, please bear in mind that, due to the nature of the Internet, the confidentiality of the information transmitted can never be 100% guaranteed and the content of e-mails could possibly be viewed by unauthorized third parties.

4. Storage of personal data

After expiry of the intended storage period, withdrawal of any consent granted or successful objection to the processing of your personal data and after expiry of tax and commercial law storage regulations, your personal data will be completely deleted, unless you have expressly consented to any further use of your data or this is otherwise legally permissible or necessary.

5. Transfer of your personal data to third parties

Your personal data will not be passed on or otherwise transferred to third parties unless this is stated in this Privacy Policy and the transfer is necessary to achieve the stated purpose (e.g. to commissioned technical service providers) or you have expressly consented to this.

6. Your rights as a data subject

As a data subject within the meaning of the GDPR, you have the right

  • pursuant to Art. 15 GDPR to request information about your personal data processed by us;

  • pursuant to Art. 16 GDPR to demand the immediate correction of incorrect or incomplete personal data stored by us;

  • pursuant to Art. 17 GDPR to request the deletion of your personal data stored by us;

  • pursuant to Art. 18 GDPR to request the restriction of the processing of your personal data;

  • pursuant to Art. 20 GDPR to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another controller;

  • pursuant to Art. 7 para. 3 GDPR to withdraw any consent granted to us at any time. As a result, we may no longer continue processing based on this consent for the future. This does not affect the lawfulness of the processing that was carried out on the basis of the consent until the withdrawal.

----------------------------------------------------------------------------------------------------------------------------------

Right to object and right to lodge a complaint

In addition, pursuant to Art. 21 GDPR, you have the right to object to the processing of your personal data.

If you object, we will no longer process your personal data, unless we can prove compelling reasons for processing that are worthy of protection and outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims on our part.

In the event of violations of data protection regulations, you as the data subject have the right to lodge a complaint with a competent supervisory authority pursuant to Art. 77 GDPR. The competent supervisory authority is the Data Protection Commissioner of the State of Hesse. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

If you have any questions that are not answered by this Privacy Policy or if you would like more detailed information on a specific subject, please contact our data protection officer. Please use the contact details given above.

 

Date: October 2020

Can we help you further?
Please get in touch...