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Portrait of Mike Seed
Strategic IRMS Marketing Manager
Mike Seed
Mike has worked at Elementar for over 20 years initially installing IRMS instruments around the globe before moving to the Applications Laboratory. After working closely with customers giving instrument demonstrations, holding training courses and supporting customer's application questions he became Sales & Product Manager until recently when he has moved to a new position focusing on the strategic marketing of the Elementar IRMS product range. In his spare time, Mike enjoys cycling slowly up not very steep hills in the Peak District and admiring Manchester City Football Club.

All articles from Mike Seed
Food plate with prawns and olive oil
5 min.
Is our food really what it says it is?
When the contents of food products are misrepresented for one's own benefit, this is known as food fraud. But how can you tell if a product is authentic?
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